Moët Hennessy, the Wines and Spirits arm of LVMH, has made a strategic move by acquiring a minority stake in French Bloom, a leader in the prestige alcohol-free sparkling wine market. The investment signals a joint commitment to shaping the future of non-alcoholic sparkling wines. Founded in 2021 by Maggie Frerejean-Taittinger, Constance Jablonski and Rodolphe …
Moët Hennessy, the Wines and Spirits arm of LVMH, has made a strategic move by acquiring a minority stake in French Bloom, a leader in the prestige alcohol-free sparkling wine market. The investment signals a joint commitment to shaping the future of non-alcoholic sparkling wines.
Founded in 2021 by Maggie Frerejean-Taittinger, Constance Jablonski and Rodolphe Frerejean-Taittinger, French Bloom quickly became a pioneer in the non-alcoholic sparkling-wine category. The brand’s innovative approach, which combines organic French Chardonnay and Pinot Noir with a unique winemaking and de-alcoholization process, has enabled it to expand to over 30 countries in just three years.
French Bloom’s success is driven by its high-quality cuvées, which offer a complex well-balanced taste that appeals to the growing number of “flexi-drinkers” — consumers seeking moderation without compromising on flavour.
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With this new partnership, Moët Hennessy and French Bloom are set to redefine the future of sparkling wines, blending tradition with innovation to meet evolving consumer demands.
