Always strengthening its connection with the thrilling world of sports, BOSS is delighted to announce American professional tennis player Taylor Fritz as its latest Global Brand Ambassador. Beginning with his upcoming, highly anticipated return to his home tournament, Indian Wells, BOSS will dress Fritz on and off the court, including for all official events, red-carpet …
HUGO takes a bold step into the world of sports and is thrilled to announce a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This collaboration positions HUGO as the Official Apparel Partner of the team, an unparalleled opportunity for the brand to leverage the global appeal of …
BOSS has named Formula 1 World Champion Fernando Alonso to be its brand ambassador. The collaboration with BOSS, which is part of the HUGO BOSS brand, is long term and will see the fashion label dress Alonso at official events, including red-carpet moments and interviews. Alonso will support BOSS via promotional campaigns, brand events and …
