The move to Ferrari of the UK’s Lewis Hamilton, an earth-shattering switch for Formula 1, has cemented his truly legendary status. Sportswriters have always been overeager to label an athlete “a legend,” pinning an over-the-top descriptor onto someone who may have just had a brief success — the very definition of recency bias. A one-season …
Luxury Scotch whisky brand Chivas Regal has found an exciting new way to blend sports and creativity, announcing a multiyear global partnership with Charles Leclerc. As Chivas Regal’s new Global Brand Ambassador, Formula 1 star Charles Leclerc will work with the brand to inspire fans to forge their paths to success, celebrating both personal achievement …
Today, Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, launches new full year campaign, ‘The Italian Way,’ set to celebrate the treasured traits of Italian culture; passion and style. To launch the campaign Peroni Nastro Azzurro 0.0% debuts ‘The Welcome Present’, an entertaining spot starring Scuderia Ferrari HP …
TAG Heuer and the Senna brand join hands to celebrate the extraordinary career of Ayrton Senna. We all know about the extraordinary impact that Ayrton Senna made in the world of motor racing. To commemorate his rich life and career, Netflix is set to release a new series, Senna, on November 29, 2024. Adding charm …
Bonhams, the international auction house, has become the Official Auction Partner of the prestigious Formula 1 Paddock Club. November 2023 in Abu Dhabi will be a momentous month, as Bonhams|Cars will host the world’s most exclusive auction of collector cars at the season- closing Formula 1 Grand Prix. The starting grid of the Yas Marina …
This landmark world sporting event welcomes a new C$50-million permanent building, ensuring its future global status for decades to come. Since 1978, the Canadian Grand Prix race staged in Montreal has been one of the staples on the global Formula 1 (F1) racing circuit, attracting the world’s best drivers. Michael Schumacher and Lewis Hamilton have …
