HUGO takes a bold step into the world of sports and is thrilled to announce a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This collaboration positions HUGO as the Official Apparel Partner of the team, an unparalleled opportunity for the brand to leverage the global appeal of …
The Spring/Summer season of fashion has sprung, and, this year, HUGO takes attitude and rebellion to new heights, redefining what the brand’s image is all about. In light of the recent brand refresh, HUGO has channelled its roots, breathing new life into original mantra #HUGOYourWay, packing it with new meaning and ultimate ‘vibe-rancy’! Starting the …
Hugo Boss is one of the most well-known luxury fashion and lifestyle brands, recognized for their impeccable tailoring and classic styles. The company now has two brands within it: BOSS and HUGO. BOSS is a modern yet sophisticated take on fashion, while HUGO is a trendier option for those looking to show off their individual …
