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Home/IWC Schaffhausen

Tag: IWC Schaffhausen

Luxury Swiss timepiece maker IWC Schaffhausen celebrated the Laureus World Sports Awards in Monaco this past February. The event included a bike tour with Formula One world champion Nico Rosberg and the official launch of the Da Vinci Chronograph Edition “Laureus Sport for Good Foundation.” www.iwc.com Photos courtesy of Lukas Schulze, IWC Schaffhausen/Getty Images

Bruce Springsteen’s raging ’80s song “Cover Me” sets the stage for a lyrical morning. The Boss’s baritone vocals are crooning through the sound system of metal mogul Alex Shnaider’s sprawling Bridle Path abode as he insouciantly poses for his cover shot. This steely parallel wasn’t planned, but as Shnaider’s story proves: not many things in …