The move to Ferrari of the UK’s Lewis Hamilton, an earth-shattering switch for Formula 1, has cemented his truly legendary status. Sportswriters have always been overeager to label an athlete “a legend,” pinning an over-the-top descriptor onto someone who may have just had a brief success — the very definition of recency bias. A one-season …
Today, Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, launches new full year campaign, ‘The Italian Way,’ set to celebrate the treasured traits of Italian culture; passion and style. To launch the campaign Peroni Nastro Azzurro 0.0% debuts ‘The Welcome Present’, an entertaining spot starring Scuderia Ferrari HP …
F1’s Grand Prix, hosted in Mexico City, saw racing superstars Red Bull take home yet another win, making this their fourteenth triumph of the racing season. Max Verstappen, Red Bull's star driver, had an impressive stance this weekend holding both his start and finish positions in first place. The F1 racer shared his excitement and …
From being a contestant on America’s Next Top Model, to gracing the cover of many prestigious magazines, Canadian model Winnie Harlow has become one of the biggest names in fashion, having propelled her way to the top through her inner-confidence and self-worth. Few supermodels have had a more interesting climb to the top than Winnie …
This landmark world sporting event welcomes a new C$50-million permanent building, ensuring its future global status for decades to come. Since 1978, the Canadian Grand Prix race staged in Montreal has been one of the staples on the global Formula 1 (F1) racing circuit, attracting the world’s best drivers. Michael Schumacher and Lewis Hamilton have …
From go-kart to race car, Nicholas Latifi’s metoric rise in motorsports comes from a life- long desire to be first place. Interview By Sarah Kanbar If life can sometimes feel like it’s going by in a flash, imagine what it must look like from the perspective of race-car driver Nicholas Latifi of Toronto, zipping down …
