Hublot Ambassador, Novak Djokovic, wins Laureus World Sportsman of the Year Award. Few athletes in any world sport had a better 2023 (or any year, for that matter) than tennis star Novak Djokovic, and his accomplishments led him to be named brand ambassador for Hublot watches and Laureus 2024 World Sportsman of the Year at …
Prominent designers and fashion figures know how to market their brand. The really successful ones understand how to use priming techniques to entice customers and lure them to their brand, whether it’s a catchphrase or a specific image. When people think of Lacoste, one thing primarily comes to mind: the crocodile. For the past 84 …
