It’s been said that first impressions are everything. Now more than ever, designers across the globe are taking bolder, more imaginative approaches to their branding strategies — there’s a new sense of wonder in packaging that almost puts the product second to its shell. At the drawing board, it’s out with the “Plain Jane”; the …
Outside-the-box thinking: the fuel of creativity, the propeller of progress. Also the bane of containers, cartons, cases, packages, packets and, of course, boxes the world over. Poor boxes. So misunderstood; so mistreated — always the scapegoat of a tired corporate cliché, always on the short end of a metaphor so trite its very utterance smacks …
