The Merging of High-Tech Innovation with Swiss Craftsmanship. Swiss watchmaker Ulysse Nardin opened its highly anticipated U.S. flagship boutique at The Villa Menlo Park in the heart of Silicon Valley. The store marks the brand’s only stand-alone location in North America and reinforces its commitment to blending cutting-edge technology with the centuries-old traditions of Swiss …
The road to victory is unpredictable at Sebring International Raceway, and as day turns to night, Rolex is counting every second. The “12 Hours of Sebring” is a momentous occasion every year. Racing fans all over know that this highly anticipated full-throttle event kicks off the spring racing season — historically, the third Saturday in …
OMEGA welcomes Daniel Craig as Guest of Honour to mark 60 years of James Bond style. Sixty years ago, the world was introduced to a new type of secret agent. Before British secret agent James Bond appeared in Dr. No in 1962, our picture of a “secret agent” was very different indeed. The 1940s and …
Hollywood icon and international advocate for human rights, Jennifer Lawrence has partnered with luxury timepiece crafter Longines. Academy Award-winning actress Jennifer Lawrence has partnered with Swiss watchmaker Longines as its newest Ambassador of Elegance. The collaboration pays tribute to Lawrence’s long list of accolades matched with her ability to captivate large audiences with her down-to-earth …
